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Privacy policy

Privacy Policy

Last updated: 2 June 2025

This Privacy Policy explains how Royal Rug Studio (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit or make a purchase from our website, interact with our services, or communicate with us (collectively, the “Services”).

Royal Rug Studio is operated by Kool Craft LTD, a company registered in England & Wales (Company No. 14900715). We operate internationally and serve customers across the United Kingdom, United States, European Union, and other regions worldwide.

For the purposes of this Privacy Policy, “you” refers to any customer, website visitor, or individual whose personal data we may collect.

Please read this Privacy Policy carefully.

1. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our operations, legal requirements, or business practices.

Any updates will be posted on this page, and the “Last updated” date will be revised accordingly.

2. Information We Collect

We collect personal information to operate our store, fulfil orders, improve our services, and comply with legal obligations.

The type of information collected depends on how you interact with our website.

Information You Provide Directly

When you use our Services, we may collect:

  • Full name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment confirmation and order details
  • Account login details (if applicable)
  • Messages or customer support enquiries

Providing certain information is necessary to complete your order or access certain features.

Information Collected Automatically

When you browse our website, we may automatically collect:

  • IP address
  • Device type and browser information
  • Pages viewed and browsing activity
  • Time spent on pages and interaction data

This information is collected using cookies and similar tracking technologies.

Information from Third Parties

We may receive limited personal information from trusted third parties such as:

  • Shopify (our e-commerce platform)
  • Payment processors
  • Shipping carriers
  • Marketing and analytics providers

All third-party data is handled in accordance with this Privacy Policy.

3. How We Use Your Information

We use your information for the following purposes:

Order Processing & Fulfilment

To process payments, confirm orders, arrange delivery, and manage returns.

Customer Support

To respond to enquiries, resolve issues, and provide assistance.

Service Improvement

To improve our website, products, and overall customer experience.

Marketing & Communication

To send promotional emails and updates (only if you opt in). You may unsubscribe at any time.

Security & Fraud Prevention

To detect and prevent fraudulent or suspicious activity.

Legal Compliance

To meet applicable legal, tax, and regulatory obligations.

4. Cookies & Tracking Technologies

We use cookies to:

  • Enable core website functionality
  • Remember user preferences
  • Analyse website traffic and performance
  • Support marketing and advertising activities

You can manage or disable cookies through your browser settings. However, disabling cookies may affect site performance.

For Shopify cookie information, visit:
https://www.shopify.com/legal/cookies

5. How We Share Information

We only share personal data when necessary, with trusted third parties, including:

  • Shopify (store infrastructure)
  • Payment processors (secure transactions)
  • Shipping and logistics partners
  • Analytics and marketing providers
  • Legal authorities when required by law

We do not sell or rent your personal information.

6. Children’s Privacy

Our Services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children.

7. Data Security & Retention

We implement appropriate technical and organisational safeguards to protect your personal data.

However, no online system is completely secure, and we cannot guarantee absolute security.

We retain personal data only as long as necessary to:

  • Fulfil orders and provide services
  • Meet legal and tax obligations
  • Resolve disputes and enforce agreements

8. Your Rights

Depending on your location (UK, USA, EU, or other regions), you may have the right to:

  • Access your personal data
  • Request correction of inaccurate information
  • Request deletion of your data
  • Restrict or object to processing
  • Withdraw consent (where applicable)
  • Request a copy of your personal data

To exercise your rights, please contact us using the details below. We may need to verify your identity before processing requests.

9. Complaints

If you have concerns about how we handle your personal data, please contact us first so we can resolve the issue.

UK residents also have the right to contact the Information Commissioner’s Office (ICO):
https://www.ico.org.uk

EU residents may contact their local data protection authority.

10. International Data Transfers

As a global brand, your information may be processed outside your country of residence, including in the UK, EU, or United States.

Where required, we use appropriate safeguards such as Standard Contractual Clauses or equivalent legal protections to ensure your data remains secure.

11. Contact Us

If you have any questions about this Privacy Policy or your personal data, you can contact us:

Royal Rug Studio
Company: Kool Craft LTD (Registered in England & Wales – 14900715)

Address:
Suite 708 Ashbrooke Park
Parkside Lane
Leeds, LS11 5SF
United Kingdom

Phone: +44 2035 766539
Email: info@royalrugstudio.com

For data protection purposes, Royal Rug Studio acts as the data controller of your personal information.